Industry Report

What changes when AI meets your data?

Read The State of MDM 2026, a new industry report from Profisee, shared by Astral Forest.

A practical look at how data management must evolve as AI becomes embedded in everyday business processes.

Executive guideStrategy and operating-model report for data leaders
By Malcolm HawkerMaster data management, in an AI-first enterprise
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Why this matters now

The real challenges data leaders are facing today

01

Data that cannot be trusted across different use cases.

02

Governance models that do not scale with AI.

03

The growing need to connect data, context, and business outcomes.

Inside the report

What you will learn

Why a single version of truth no longer works across the enterprise.

How governance must shift to a context-aware model.

What it takes to deliver trusted data for AI and analytics.

How leading organizations are adapting their MDM strategies.

A practical guide to how data leaders are rebuilding trust in their data as AI moves into everyday business processes.

MH
Malcolm Hawker
Author, The State of MDM 2026 · Profisee
Malcolm also joined the Astral Forest podcast to talk through what master data management looks like in an AI-first enterprise.
Hear the episode

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